Twitter in the Marketplace

Twitter's Free Messaging Service

You may have noticed on the right-hand Nav that we already a Twitter account for Ennect, the brand.  Follow us and we’ll follow you back.  That’s what you do on Twitter – it’s a community. Direct message us (d + ennect + message) if you have a specific question.

As mentioned previously, we’ll soon be adding a Twitter account for Ennect Support, which we’ll be able to follow should you have any questions when or where a traditional phone call or e-mail is not an option.  But in the mean time, what is this Twitter thing anyway?

Twitter is a blend of messaging and blogging: as a blog format, it allows a person to shoot out thoughts/comments/feelings/complaints to a community of “followers”; as a messaging platform, those people who have Twitter up on a browser or a smartphone app will see your messages nearly instantly – and your message may be forwarded to their e-mail if you direct message (DM) them.

Here are two interesting Twitter utilities which’ll provide you an insight into Twitter: Twitter Search and xefer.com’s Twitter Charts.

Using Twitter Search is eye-opening to witness the conversations being carried on about particular topics.  For two examples, see what Twitter conversations occur regarding the terms “ennect” and “e-mail campaign“.  As these are searches outside of the Ennect universe, the results may or may not be what you expect.  I hadn’t actually thought of sending Ennect Event invites via Twitter.

Twitter Charts is a whole different beast.  Have you ever wondered what your personal usage patterns are for, say, when you send e-mail, or when you watch videos?  Well, as Twitter is a free service, it’s usage is available for crunching via various web tools.  xefer.com’s Twitter Charts uses two of these tools to show visual usage patterns for any Twitter user.  Looking at Ennect’s Twitter Charts patterns, you can see we message generally just during the day.  Looking at the usage pattern of a well-known blogger, Chris Brogan, we see that Mr. Brogan Tweets generally early in the week and later in the evening.  Pretty cool tool, don’t you think?