As marketers, if we over-communicate with our customers, we overextend our welcome; if we touch them too infrequently, we will be forgotten and competitors will make inroads.
People buy, but they need reassurance that they had made the right choice. Ennect tools provide ways of staying in touch with your customers, demonstrating to them through thought leadership, product upgrades, awards and recognitions, customer surveys, events and a little bit of fun with sweepstakes and contests – that you were the perfect choice they made.
So send monthly e-newsletters, hold bi-monthly events, survey quarterly, and tie your big annual parties with fun sweepstakes – and see your relationship with your customers warm up.
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