Marketers are always looking for innovative ways to drive interest in their products and programs. With email in-boxes getting more and more saturated with promotions that are turning customers ‘off,’ online sweepstakes is a great alternative to more traditional marketing channel strategies as a way to turn customers back ‘on.’
Case in point: When Bay Area Rapid Transit (BART) needed a way to increase awareness of its speedy train service from San Francisco International Airport to the Bay Area, it implemented a successful online sweepstakes campaign, with monthly roundtrip flight awards donated by Southwest Airlines. The online sweeps actually was designed as a viral campaign as well. To read more, click here.
Ennect Turnkey Sweeps Infographic
Are you considering adding an online sweepstakes to your promotion efforts? To understand better how this might work for you, download a free infographic that maps out a typical sweepstakes flow. Download here.
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