The Emarketing Blog

Emarketing Tools and News to Help You eBrand Your Organization

Survey Predicts Electronics for Dad This Year!

Posted on | June 17, 2011 | 2 Comments

The results are in from Ennect’s 2011 Fathers’ Day Survey.  We’re predicting a big year for electronics gear for dads this year.  Looks like some dads will be surprised or disappointed to not receive a tie on Fathers’ Day. You can check the results out below.

Ennect Fathers' Day Survey Results
According to the National Retail Federation (NRF), consumers spent $9.8 billion on dads last year. Moms received $16.3 billion in gifts — nearly double! In fact, Mothers’ Day is second only to the winter holiday season in retail value, beating out Valentine’s Day, Easter, Fathers’ Day, and Halloween.

What did fathers receive last year for gifts? According to the NRF, $1.9 billion in restaurant repasts, $1.3 in clothing, $1.2 in electronics, and $578 million in tools/appliances.  Can’t wait to see if our Ennect Survey prediction comes to fruition.  Sure hope so for dad’s sake:  all that food must be doing some damage to the waistline.  No wonder dad needed new clothing last year!

Comments

2 Responses to “Survey Predicts Electronics for Dad This Year!”

  1. Abhishek
    June 22nd, 2011 @ 2:59 pm

    Hi
    Nice read there. I gifted my dad with an amazon kindle myself. He is not of the technology types and prefers written text over digital media. However he was quite delighted by the Kindle screen and usability!

  2. Hewitt
    July 16th, 2011 @ 5:38 pm

    Well, this is my first visit to your blog! We are a group of volunteers and starting a new initiative in a community in the same niche. Your blog provided us valuable information to work on. You have done a marvellous job!

Leave a Reply