Do More with Less

eMarketer and other research houses are reporting an interesting stat: marketing spending is going down, but online marketing spending is going up. Perhaps the marketers have finally figured out that what eMarketers have knows for a while i.e.

1. they can cost-effectively surround and engage customers and prospects with their brand with eMarketing
2. they can lower their cost per acquisition through email-based demand generation.
3. they can reduce the cost of event planning with online event marketing and online registration.
4. they can get more prospects in their call-lists with cost-effective sweepstakes and contests.
5. they can conduct market research faster and cheaper with online survey tools.

If necessity is the mother of invention, then recessionary squeeze has finally opened the hearts and minds of marketers to a truth that eMarketers have known for a  while i.e. with eMarketing, you can truly do more with less.