Manufacturing News is Good. Again.
It’s the “again” that counts! According to a June 1 report by the Institute for Supply Management™ Manufacturing Business Survey Committee, the manufacturing sector has shown expansion now for 10 consecutive months. (Yeah!) The latest Manufacturing ISM Report On Business® also said that the overall economy has grown for 13 consecutive months! (Woohoo!) The report’s [...]
US Cell Tower Company Surveys Landowners
The measure of a company is how strong its relationship is with its business associates. Crown Castle maintains a solid reputation with the landowners where many of its towers are located. To keep these relationships strong, the company relies on periodic landowner satisfaction surveys. Crown Castle owns, operates, and leases towers and other communication structures for wireless communications. One of [...]
Where Keywords Go, Journalists Follow
Here’s another reason why marketers — and PR professionals — should pay attention to keywords. According to Sam Whitmore, founder and editor of Sam Whitmore’s Media Survey, some journalists are being pressured to write stories that will generate page views. (No one said the influence of ad sales ever died with the transition to online media!) [...]
eCoupon Sweeps Winner Named
Lee Anne Kennedy of Logistics Plus, Inc. in Erie, PA, was the winner of the Ennect eCoupon Sweepstakes. Ennect polled B2B customers on their use of digital coupons. As an incentive for participation, we gave away one free subscription to Ennect Event, a $400 value. Congratulations Lee Anne! We look forward to helping you fully [...]
We’ve Moved! New URL for Ennect Blog
In case you haven’t noticed, the Ennect blog has a new URL address. We’re now ‘located’ at www.theemarketingblog.com. It’s a small change, but it solves an important problem: removing a critical barrier that prevented readers from easily adding comments to blog posts on our site. To prevent spam and permit legitimate followers to comment, we previously added a reCAPTCHA plug-in. This should have [...]
Manufacturning Loses 23 Trade Mags. Now What?
Manufacturers who’ve been counting on advertising in trade journals have just had their promotional options cut significantly. Yesterday Reed Business Information announced it was shutting down 23 magazines. That’s in addition to eight titles it sold previously to Sandow Media and two others (Library Journal and School Library Journal) sold to Media Source Inc. The company blamed declining [...]
Manufacturning Loses 23 Trade Mags. Now What?
Manufacturers who’ve been counting on advertising in trade journals have just had their promotional options cut significantly. Yesterday Reed Business Information announced it was shutting down 23 magazines. That’s in addition to eight titles it sold previously to Sandow Media and two others (Library Journal and School Library Journal) sold to Media Source Inc. The company blamed declining [...]
Manufacturing: Canary in the Coal Mine?
Sing, birdie, sing. On April 4th, the Pittsburgh Post-Gazette ran an article by Harold D. Miller, entitled “Ripple Effect: Manufacturing Job Drop Has Wide Ramifications.” The story detailed the number of jobs lost because of the recession in the last two years (28,600) with 35% of them occurring in the manufacturing sector. “In fact, manufacturing accounted [...]
Manufacturing: Canary in the Coal Mine?
Sing, birdie, sing. On April 4th, the Pittsburgh Post-Gazette ran an article by Harold D. Miller, entitled “Ripple Effect: Manufacturing Job Drop Has Wide Ramifications.” The story detailed the number of jobs lost because of the recession in the last two years (28,600) with 35% of them occurring in the manufacturing sector. “In fact, manufacturing accounted [...]
Hey Manufacturing! Stop Whining. Start Marketing.
Last week U.S. Treasury Secretary Tim Geithner met with United Steelworkers and US Steel, and visited a local factory where Allegheny Technologies produces specialty metal plates. He was trying to point out that heavy industry can succeed in the US even with tough competition from abroad. Geithner said the sector “will play a critical role in helping to spur our [...]
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