Does Web 2.0 Change Companies’ Ability to…Huh? They Said What?
There’s no ignoring the fact that Web 2.0 has raised the level of interaction with customers to new heights – allowing free-flowing feedback to emerge like never before. But I wonder how well companies are adjusting to – and using – the font of wisdom customers are spewing forth. In an age where customers [...]
BART Campaign Ties Viral Marketing to Ennect Sweeps to Maximize Marketing Exposure
When Bay Area Rapid Transit wanted to increase awareness of its train service from San Francisco International Airport to the Bay Area, it decided to promote it through viral marketing and a sweepstakes. Ennect helped by creating a special viral feature for its sweepstakes software. The result is a unique promotion that allows BART to spread the word [...]
Tech Survey Shows Impact of Social Media on Different Organizations
It’s been a week since the survey we did for Duquesne University’s Small Business Development Center, timed with its 4th Annual Pennsylvania Business Technology Conference. While we reported on the general outcome of the survey previously (See “Ennect and Duquesne University’s Small Business Development Center Conduct Survey on PA Business Technology Use”), we wanted to [...]
Please Vote Elliance for SXSW (South By Southwest) Conference Proposals
Please help us get Elliance on the speaker roster by heading over, registering and casting a vote for each right now. The round trip shouldn’t take more than 3 minutes… “So This Guy Walks Into His Own Story” About storytelling as a vehicle for persuasion. Click here to vote thumbs up for this proposal “Marketing Strategies for Wait Now I’m Lost” About the explosive viral success [...]
Surveying Your Summer Reading
Sometimes it’s difficult to determine just how to phrase survey questions and what types of information you’re really seeking from your respondents. How much information do you really want? Will more types of information ferreted from your respondents via myriad types of survey methods answer your questions, or a few well-worded queries? Here’s my attempt [...]
Tips for Sweeps
Recently the Sweepstakes software included in our suite of Ennect products has been getting an enormous amount of interest from online businesses wanting to execute their own sweepstakes contest. It is very true that running a sweepstakes contest is a great way for any online business to build up their marketing list. But, if you [...]
Ennect Support Goes Green
It’s not easy bein’ green Especially with the economy in the red But anyone in business knows Green is all there is to be And green can be cool and friendly-like And green can be big like our customer support giant, Alex, tall like a tree So, if Alex says green is all there is [...]
Getting Attention for Ennect Survey!
I am sure many of you have noticed that each one of our 4 Ennect marketing tools is branded with a different color, both on our site as well as in the product admin interface… Ennect Mail is branded blue. Ennect Event is branded purple. Ennect Sweeps is branded green. And finally, Ennect Survey is [...]
Ennect Event Registration Software Gets a Small, yet Significant Change
Ennect Event users are aware that when using our payment portal to collect payments for events, the payment shows up on the payees credit card as “Ennect Payment Services”. This causes a significant amount of confusion when people, who have registered for an event, get their credit card statements. They often times call Ennect to [...]
eMarketing Software and Text Formatting
Let’s assume that you’ve bitten the bullet upon recognizing that eMarketing is your ticket toward bringing a more targeted & less expensive message to your audience and have signed up to use the Ennect Suite. Within each of the four Ennect apps there are several audience-facing areas requiring editing, including mail templates, survey pages, event [...]
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