Sloppy Technique Skews Online Survey Accuracy
Today’s web-based survey software has put easy-to-use research tools into the hands of more marketers than ever before. Even creating sophisticated surveys – with skip logic or matrix questions – can be relatively easy to accomplish. But not all users implement best practices with the same rigor professional researchers employ. Sloppy survey techniques can skew [...]
Put Images in Your Emarketing Survey Questionnaire
Make Your eSurvey Visual — Add Image Graphics There are a variety of online survey tools available, but not all of them allow you to add graphics. Here’s a way to do it with Ennect. Because Ennect’s emarketing tools are integrated, you can use the graphics library from Ennect Mail to store and access images which [...]
Did You Win Full Registration to the 2010 PA Business TechCon?
Two winners were randomly selected for full complimentary registration to the 5th Annual Pennsylvania Business Tech Conference on 11/18/10 at Duquesne University: Joseph M. Kubicek, CMC, co-founder of Global Learning Company, and Elizabeth Lynch, education specialist at The Phipps Conservatory. Congratulations to our winners who were chosen from those completing the Second Annual Technology Use Survey which we [...]
Win Free Registration to PA Business Tech Conference
Win Free Registration to PA Business Tech Conference Win full registration to the Nov. 18th PA Business Tech Conference. Fill out the technology use survey sponsored by Duquesne University’s Small Business Development Center and Ennect and you’ll be entered to win. SBDC’s conference helps businesses utilize the latest in emarketing and information technology to drive [...]
Online Sweepstakes Software Helps OT Sports Win Sales
Started in Prague and relocated back to North Carolina by two Wisconsin brothers, OT Sports has found a unique niche in the design, manufacture, sale and distribution of custom team uniforms, licensed replica jerseys and sideline apparel. Its online presence gives it easy access to international markets. And while it continues to grow (now with [...]
eCoupon Sweeps Winner Named
Lee Anne Kennedy of Logistics Plus, Inc. in Erie, PA, was the winner of the Ennect eCoupon Sweepstakes. Ennect polled B2B customers on their use of digital coupons. As an incentive for participation, we gave away one free subscription to Ennect Event, a $400 value. Congratulations Lee Anne! We look forward to helping you fully [...]
Infographic Explains How Online Sweepstakes Work
Marketers are always looking for innovative ways to drive interest in their products and programs. With email in-boxes getting more and more saturated with promotions that are turning customers ‘off,’ online sweepstakes is a great alternative to more traditional marketing channel strategies as a way to turn customers back ‘on.’ Case in point: When Bay Area [...]
Digital Coupon “Clipping” on the Rise for Consumers. What about B2B?
All indications are that today’s consumers are increasing their use of coupons, especially digital coupons. According to a recent study released by Coupons.com Research, digital coupon redemptions outstripped newspaper coupons last year by ten to one! E-coupon redemptions have helped the coupon business grow. “For the first time in almost two decades the use of [...]
Sweepstakes: A Tool for Small Business or Non-Profits?
Why not? Large corporations have made use of sweepstakes to promote their companies’ brands and products for years. With the emergence of online sweepstakes tools, even small businesses can make effective use of sweeps to gain attention for themselves. But online sweepstakes can do much more. For companies that think creatively, online sweepstakes can be an [...]
eMarketers Take Note: There’s an app for that eReader too!
Ah, the end of year prognostications are coming… Expect to see more and more coverage about what 2010 will bring. I just caught a nice piece in InventorSpot.com about Social Media predictions. One of the the sections is on the growing popularity of eReaders and says: “According to Sarah Rotman Epps and James McQuivey of [...]
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