Tahmi’s Tips for Simplifying eNewsletter Planning in 2010s
When we were interviewing Tahmi DeSchepper (http://www.tahmi.com) for a recent blog post on holiday email newsletters, she gave us a great planning idea that we thought others could use. So we’re passing it along… A lot of marketers have great intentions about getting out their emarketing newsletters on a regular basis, but things often get in [...]
Digital Agency Creates Ho-Ho-Holiday Emarketing Campaign…Oh Santa Baby, I think you lost something
Here’s another great example of how one of Ennect’s customers is using email marketing in a creative way for the holidays. Modea’s crew of 38 interactive designers, front-end developers, web application developers, project and account managers, strategists, and founders decided to put all their talents to work in their holiday email. Based in Blacksburg, Virgina, [...]
Holiday eMarketing: Selling the Bright and Shiny…and Saving the Bacon?
Ho. Ho. Ho. What are YOU doing this holiday season to stay in touch with your customers? A unique woven metal Tahmi pendant Tahmi DeSchepper, a jewelry designer based in the Midwest, is using eMarketing tools to tell customers about how they can easily reach her during the holidays to buy great gifts for their [...]
Marketers Sing the Praises of “R-E-S-P-E-C-T” to Improve eNewsletters
Crowdsourcing (http://en.wikipedia.org/wiki/Crowdsourcing) is a great way to utilize the broader community for feedback, new ideas and solutions to problems. It’s the “cloud” version of “putting your heads.” When Ennect reached out to the marketing membership of the Focus Community (www.focus.com) for tips on improving emarketing newsletters, what we heard back sounded strongly like the lyrics [...]
Is Twitter Use Really Declining?
When I first read today’s eMarketer article, “Data on Twitter Decline Stacks Up,” my first reaction was, “Yeah, well, duh!” After all these months of frenetic activity to attract and capture the ‘hyper-active lead’ (Great term! Thank you, Michael Paradiso, CA Inc.), it seemed that passion had finally been replaced with common sense (or maybe [...]
Last Chance to Register for Hands-On Email Marketing Workshop
There ’s still time to register for Wednesday’s Hands-On Email Marketing Workshop! As an attendee, you will learn email marketing fundamentals as well as gain hands-on experience using an email service provider. These two elements combined will help you create effective email marketing campaigns that will produce REAL results for your business or organization. Bonus [...]
If the Subject Line Doesn’t Poke ‘Em in the Eye, Maybe You Need a Better Stick
Words, by themselves, are meaningless. It’s how you rack them that counts. Poke 'em in the eye with your Subject Line! So, it shouldn’t be NEWS that the words you line up in your email Subject Line have to capture your addressees’ attention. The subject line is to electronic mail what envelope graphics or multi-dimensional [...]
Planning Your Newsletter: How 5Ws + H = SUCCESS!
News stand image by Qfamily. Creative Commons license for commercial use. Whether you’re just starting out or you already have an ongoing newsletter, that old rule of thumb for creating content for news releases can come in handy for creating an effective newsletter plan. I’m talking about the “5Ws and an H” rule that professors [...]
I Stole this Headline: Who needs PR professionals when you’ve got tweeters?
Full disclosure: I took this headline from James Tuckerman who recently used it in a post he wrote in LinkedIn’s Social Media Academy group section. When I first saw the headline, it so distressed me that I just passed over it. (For what it’s worth, I’m a lifelong PRSA member.) At first, I was glad to [...]
Surveying for Product Insight
Surveys can be very useful tools for marketers looking for greater insight into how their customers – current, former, or prospective – think about or use their products. Depending on how they codify the survey questions, marketers may be able to see trends that help them stave off product obsolesce, or identifyfeatures or new services that help [...]
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