Is Twitter Use Really Declining?
When I first read today’s eMarketer article, “Data on Twitter Decline Stacks Up,” my first reaction was, “Yeah, well, duh!” After all these months of frenetic activity to attract and capture the ‘hyper-active lead’ (Great term! Thank you, Michael Paradiso, CA Inc.), it seemed that passion had finally been replaced with common sense (or maybe [...]
Surveying for Product Insight
Surveys can be very useful tools for marketers looking for greater insight into how their customers – current, former, or prospective – think about or use their products. Depending on how they codify the survey questions, marketers may be able to see trends that help them stave off product obsolesce, or identifyfeatures or new services that help [...]
eMarketing, Business Continuity and the G-20 Summit
As the days of the G-20 Summit get closer, it becomes clearer that lots of normal activities will be affected in the local area. Pittsburgh schools will be closed. Downtown businesses and residents will have to adjust to street closures. Public transportation schedules and traffic routes will be affected. But business will go on. And we have the Internet [...]
Social Marketing Builds Brands According to New Report: Can It Also Help with Events?
A new report posted by eMarketer this morning points to the fact that a majority of social network users are becoming fans or followers of companies or brands. The study also indicates that more people (2x) say good things about a company than say bad. I haven’t seen the whole report yet, but in light of the discussion we’re having [...]
Ennect Event Completes Upgrade for Payflow Integration
Recently the Payflow gateway service added a new security feature which makes processing payment even safer. Because of the new feature anyone using Payflow Pro is/was required to update their current code that integrates into Websites. As many Ennect Event users know Payflow Pro is one of the gateways which we use for processing event [...]
Free: Tying Social Media into Your Event Marketing Efforts
Join our free chat session: Tying Social Media into Your Event Marketing Efforts. September 1, 2009 from 1pm to 1:45pm ET Link to event: http://emsigcommunity.ning.com/events/live-chat-tying-social-media?rsvpConfirm=1 There are lots of ways to use social media in your event planning and marketing efforts. In this Chat session, we’ll focus on how adding some basic social media initiatives [...]
Top Ten Tips for Exceptional Events
Deb Shiring, Elliance’s meeting manager, presented at a recent eBizITPA eMarketing chat. The following tips are excerpted from a longer document she shared with that group. If you would like Deb’s complete document, you can download it here: http://www.ennect.com/pdfs/toptentipsevent.pdf Here are the ten topics that Deb’s tips cover: 1. Leverage Your Lists. Why it’s important [...]
Please Vote Elliance for SXSW (South By Southwest) Conference Proposals
Please help us get Elliance on the speaker roster by heading over, registering and casting a vote for each right now. The round trip shouldn’t take more than 3 minutes… “So This Guy Walks Into His Own Story” About storytelling as a vehicle for persuasion. Click here to vote thumbs up for this proposal “Marketing Strategies for Wait Now I’m Lost” About the explosive viral success [...]
Tips on Event Marketing from the eSIG Chat
Our first venture into the world of eMarketing Special Interest Group chats is completed. Thanks to the folks at eBizITPA who sponsored the event. Our host, Debbie Shiring, handled the questions fast as they came. It’s hard to think on your feet, but it may be harder to think and type at the same time [...]
Susan Liebeler: Fund-Raiser Extraordinare
Susan Liebeler is a former head of the International Trade Commission, a lawyer, a professor, a pilot (she learned at 55!), and now the head fund-raiser for the International Ninety-Nines, an international group of women pilots with more than 5,000 members in 35 countries. Susan attributes the use of our Ennect Event software to her [...]
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