The Emarketing Blog

Emarketing Tools and News to Help You eBrand Your Organization

Social Media Expands Awareness of Protective Security Council Event

When you think about ways of promoting a gathering of top level security professionals, using social media isn’t the first tool that comes to mind.  Unmarked direct mail. Late night phone calls. Encrypted email, maybe. But social media? Not on the list. Yet, that’s exactly what the Protective Security Council has turned to to attract [...]

Planners Replace Turnkey Event Registration Software

As the economy has turned around, so has the meeting planning industry. Careful to keep costs down, nonetheless, meeting planners are cutting funds they previously spent on custom-built registration programs and turning to “do-it-yourself” online event registration software. Meeting managers at the MBA Roundtable (http://www.mbaroundtable.org), Link Computer Corporation (http://www.linkcorp.com), and DISTek Integration Inc. (http://www.distek.com) are [...]

Event Marketers Rejoice: Events Are Officially Back

Two recent reports from the trade show and convention industry give event marketing professionals reason to celebrate. The March 14th issue of B to B Magazine reported on the 4.1% growth in 2010 over the previous year of the CEIR Index which aggregates four event industry metrics: number of exhibiting companies participating, revenue, attendance, and [...]

MBA Roundtable Uses Its Annual Event to Build Long-term Membership

The MBA Roundtable is a unique organization whose members comprise business schools from all over the world.  Established in 1995, the Roundtable helps MBA (master of business administration) faculty and program directors drive curricular change within their organizations by delivering events, publications, and research that enable members to openly share ideas with one another and [...]

eCoupon Sweeps Winner Named

Lee Anne Kennedy of Logistics Plus, Inc. in Erie, PA, was the winner of the Ennect eCoupon Sweepstakes.  Ennect polled B2B customers on their use of digital coupons.  As an incentive for participation, we gave away one free subscription to Ennect Event, a $400 value.  Congratulations Lee Anne! We look forward to helping you fully [...]

Who Needs a Crises Communications Plan?

You do.  Let me repeat that:  If you’re operating in today’s modern world providing products, services, information or advice to others, YOU need a communications plan for emergencies and crises that might befall you.  It’s even more important today when everyone’s a citizen journalist, filmmaker, or photographer with access to the global publishing platform called “the Internet.”  When [...]

Who Needs a Crises Communications Plan?

You do.  Let me repeat that:  If you’re operating in today’s modern world providing products, services, information or advice to others, YOU need a communications plan for emergencies and crises that might befall you.  It’s even more important today when everyone’s a citizen journalist, filmmaker, or photographer with access to the global publishing platform called “the Internet.”  When [...]

Event Supports Student Entrepreneurs in Ohio

The 9th Annual E CITY Awareness Breakfast is coming soon:  Tuesday, April 13th, at 7AM. This is a cool organization and if you’re a fan of entrepreneurship and live in Northeastern Ohio (or maybe even western PA) and want to support a good cause, check it out here: http://ennect.com/e1060. E CITY is a non-profit organization that teaches students entrepreneurial, [...]

600+ PA Tech Entrepreneurs Learn Why Now is a Great Time to Start Up

PA Tech Entrepreneurs Meet On May 12th, at Lehigh University’s Zoellner Arts Center in Bethlehem, PA, more than 600 technology entrepreneurs, venture capitalists, angel investors, educators, and business leaders will converge to network, learn, and celebrate the success of what is now a thriving tech community.  That’s when the Ben Franklin Technology Partners of Northeastern [...]

Digital Coupon “Clipping” on the Rise for Consumers. What about B2B?

All indications are that today’s consumers are increasing their use of coupons, especially digital coupons.  According to a recent study released by Coupons.com Research, digital coupon redemptions outstripped newspaper coupons last year by ten to one!  E-coupon redemptions have helped the coupon business grow.  “For the first time in almost two decades the use of [...]

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