Girl Scouts Event Recognizes Women Leaders
Girls Scouts Western Pennsylvania hosts their 2011 Awards of Distinction luncheon on May 18th at the Westin Hotel & Convention Center, Pittsburgh, PA. The ceremony recognizes leading community women in several categories and supports the Girl Scout’s mission to build girls of courage, confidence, and character. Support them by attending. Event details and registration are [...]
Event Marketers Rejoice: Events Are Officially Back
Two recent reports from the trade show and convention industry give event marketing professionals reason to celebrate. The March 14th issue of B to B Magazine reported on the 4.1% growth in 2010 over the previous year of the CEIR Index which aggregates four event industry metrics: number of exhibiting companies participating, revenue, attendance, and [...]
Ode to Seth Godin
In all the world I’ve never found A guy who makes My heart just pound As much as my dear Seth We’ve never met But I will bet Should our paths cross I’d be at a loss For what to say to my dear Seth Rarely boring Always exploring In post after post He exposes [...]
Blatant Plug: Washington County Manufacturers Association 3-10 Event
The Washington County Manufacturer’s Association is a business networking group interested in enhancing the industrial climate of Washington County and its adjoining areas as well as advancing the professional knowledge of its members. The association has been around for about 35 years. The issues that the members seem concerned with are keeping/expanding manufacturing in Pennsylvania [...]
Email Marketing Success at Service Dog Institute
In 1975, Dr. Bonnie Bergin originated the idea of “service dogs” trained to help people with mobility limitations. Since then, she has informed and educated people around the world about the beneficial assistance that service dogs can provide individuals with disabilities. In 1991, she founded the Assistance Dog Institute (which the trustees renamed in her [...]
Ennect Lives in Most Liveable City
Ennect’s developers enjoy great surroundings in a great city as news reports tell us that Pittsburgh has been ranked by the Economic Intelligence Unit as world’s 29th most livable city. To read more, go to: Pittsburgh is world’s 29th most livable city | Pittsburgh Business Times. The Huffington Post even weighed in as the EIU’s [...]
Sloppy Technique Skews Online Survey Accuracy
Today’s web-based survey software has put easy-to-use research tools into the hands of more marketers than ever before. Even creating sophisticated surveys – with skip logic or matrix questions – can be relatively easy to accomplish. But not all users implement best practices with the same rigor professional researchers employ. Sloppy survey techniques can skew [...]
3 Tips to Increase Your Piece of the Holiday Sales Pie
Selling jewelry or personal products? Your holiday sales prospects are up! Here are three tips to successfully increase your holiday sales. According to the National Retail Foundation’s 2010 Holiday Consumer Intentions and Actions Survey, consumer spending for the 2010 season will climb slightly – from last year’s $681.83 per-shopper average to $688.87. More interesting is [...]
Email List Segmentation that Works for Industrial and B2B Marketers
If you want to make your contact list work harder and obtain higher lift from your email marketing activities, try list segmentation. It’s not a new technique, but it’s a proven one. It works because it enables you to better match your email messages and offers to an audience’s qualifications or known needs. But the [...]
Help, Marketing: The Wheels’r Fallin’ Off American Universities
A couple days ago The Economist published a blog that hit a nerve: “Declining by degree: Will America’s universities go the way of its car companies?” I had just tweeted off some comments referencing a Time Magazine article about how Alan Mulally, CEO of Ford Motor Company, is trying to turn his company around – NOT thanks to government [...]
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