Advice on Redesiging a Newsletter
Thinking about redesigning your e-newsletter? Get some tips from reading how Phipps Conservatory and Botanical Gardens redesigned theirs. Phipps, a great steel and glass Victorian greenhouse, has been inviting visitors to explore the beauty and mysteries of plants since 1893. Since part of their mission statement is to, “advance sustainability and worldwide biodiversity through [...]
A Personal Connection Improves Clickthrough Rates
Happy birthday to … me! This is the day I left the comfort of my mother’s womb a few decades ago for a wonderful career in marketing. Of course, my family gave me cake and presents. But, I also got emails from three restaurants enticing me to come eat for free on my birthday. One [...]
A New Year Means a New Approach to Research
Yay! It’s the start of 2012! People are usually optimistic at the beginning of a year. It’s a fresh start, a clean slate, and a new chance at reaching your goals. On a personal level, defining your goals for the New Year can happen over dinner with a good friend. When it comes to business, [...]
Q – What should I do with my bouncebacks after my broadcast?
A. First, you need to evaluate why it bounced back. Is it a hard bounce, a soft bounce or an auto-reply? Ennect has a bounce management feature, which makes this easy to do since it separates the bounces into different categories. Here is what to do for each type of bounceback: Hard Bounce – The [...]
New list or update old? Which is best?
Everyone knows the value of a good list. But, once you have a list of email addresses, how do you manage the actual list? Should you create a new list for every broadcast? What about opt-outs? Obviously the answer depends on your unique situation. However, there are a number of reasons why creating a new [...]
Emarketing tips & tricks
It’s practically impossible to find a marketer who complains about having oodles of free time. It’s usually just the opposite – your days are packed and you’re looking for ways to increase your productivity. One of the easiest ways to be more become more efficient is to learn what others have done. So, in an [...]
Survey Predicts Electronics for Dad This Year!
The results are in from Ennect’s 2011 Fathers’ Day Survey. We’re predicting a big year for electronics gear for dads this year. Looks like some dads will be surprised or disappointed to not receive a tie on Fathers’ Day. You can check the results out below. According to the National Retail Federation (NRF), consumers spent [...]
What’s Dad Getting for Fathers’ Day?
Fathers’ Day is just a few days away. We were wondering what the popular gifts will be for this year. To help us predict what Dad’s might see this coming June 19th, take our ONE QUESTION survey. Or click here: http://elliance.ennectsurvey.com/fathersdaysurvey
5 Design Tips to Increase Survey Participation: A Gift from the Girl Scouts
Girl Scouts Western Pennsylvania (GSWPA) doesn’t just deliver cookies… or host summer and day camps… or sponsor leadership award events… or train girls to become leaders. GSWPA also actively monitors the activities they sponsor for ways to make them better. One of the key tools in their box of feedback practices is Ennect Survey. And [...]
Girl Scouts Event Recognizes Women Leaders
Girls Scouts Western Pennsylvania hosts their 2011 Awards of Distinction luncheon on May 18th at the Westin Hotel & Convention Center, Pittsburgh, PA. The ceremony recognizes leading community women in several categories and supports the Girl Scout’s mission to build girls of courage, confidence, and character. Support them by attending. Event details and registration are [...]
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