Q. When is the best day and time to send out a newsletter?
It depends on your business and your audience. We suggest you do a test to evaluate when your newsletter is viewed the most. Send the newsletter out at different times and dates. Then, use the tracking tools in Ennect to look at the click thrus and the open rates for the different days and times. [...]
Do You Know Your CAN-SPAM Rules?
Not long ago, some students in an email class I was presenting at, got into a discussion on CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003). New users are often surprised at the extent of the penalties associated with sending SPAM or, while they’re aware of the Act itself, they’re fuzzy [...]
Can My iPhone Video be Included in My eMail Message Template?
Whether you are in the business of doing email campaigns for a client, a colleague, or a family member, or you make email management software, you’ve most likely heard a request recently to send videos as part of an email campaign. How do you handle this? Do you cave to the request and hope that [...]
Email Marketing Best Practices
At the recent Business Technology Conference in Pittsburgh, I presented ‘Email Marketing Best Practices’. I have posted my slides on Slideshare Email Marketing Best Practices View SlideShare presentation or Upload your own. (tags: 101 of) . Enjoy it and give us your comments. Thanks.