Posted on | December 3, 2013 | No Comments
So you made your sales pitch, had the right conversations and upon returning back to office from the most recent, hip industry trade show, you find yourself holding the bag. You know the bag, the one with all those business cards with email contacts.
What do you do now? Well, recency is the friend of memory, so don’t wait too long to upload those email contacts into your online marketing email software!
A day or two after you are back in the office go ahead and craft and blast your follow-up email. Make a reference to where you just met, keep the email short and provide your contact info. All of those new tradeshow business contacts and prospective clients will be amazed at how tech savvy you are and assured that you are a serious business pro, interested in learning more about their needs.
If you use the right type of online marketing software, it will be easy to send an email specific to your recent meeting and then, add them to your larger email list.
Fostering positive business karma means staying top of mind. That’s where an online marketing software tool gives you the advantage.
Posted on | October 17, 2013 | No Comments
Most businesses these days heavily invest in keeping their brand relevant within social media circles and it is no surprise that most emails are deluged with social media icons like Facebook or Twitter. It makes sense to include links in your emails directing your customers and clients to your social media websites but should you include the colorful icons or simply the links? Well, the answer is, “it depends.”
If you are sending email from your Outlook, Gmail, Thunderbird or other provider, it’s probably best to go with a simple text email to get your message delivered. Here’s a big reason why, images and logos as part of text emails are prime targets for spam filters and security catch-alls that can cause numerous deliverability roadblocks and crush open rates. For example:
- Images may get sent as attachments and end up quarantined or undeliverable.
- It is almost impossible when using images to know how it will show up in all email clients.
- Adding images can break the design and layout of your email and make it hard to read.
- Most email clients do not show images by default and prompt users to choose to download or show images, so they may not appear anyway.
Now, if you want to include all those colorful social media icons in your email and actually have the whole message intact when it arrives in a recipient’s mailbox, then an online marketing software like Ennect Mail is the way to go. Here’s why:
- Most web-based marketing software send email from non-black listed IP addresses, which significantly reduce the risk of messages from being blocked.
- Web-based marketing software like Ennect allows users to easily create customized html emails to support their branding needs with logos, images and colors.
- Many online marketing email programs offer reporting options that let users see if an email was delivered and opened.
- An on-call customer service helpdesk is always a boon when you have pre-launch questions on your social media email campaigns.
In the end, it might be better to stick with a text only email for everyday email communications, so just type out any links to your social media or brand websites in the body or signature panel and it should work fine. When it comes to larger email campaigns, employing online marketing software such as Ennect Mail produces a more conducive environment for including images, social media icons and branding in your messaging.
Q – I have a third party payment gateway that I’ve used for a long time. Can I use this company with Ennect Event?
Posted on | June 28, 2013 | 1 Comment
Our customer support staff received a frantic call from a client who was thrown into the frustrating scenario of having their third party payment gateway crash during open registration due to an unannounced software update. The client was facing the proverbial “rock and a hard place” experience and time was of the essence. We were able to avert a crisis by seamlessly switching to the Ennect Event payment portal and payments quickly started being processed again.
However, stop and think about what the client endured before they contacted us. They were in the middle of open event registration and the payments stopped coming. The phones started ringing off the hook with disgruntled pre-registrants. Or, perhaps even worse, some people might have gotten so frustrated that they decided the event wasn’t worth the hassle and decided not to attend. It definitely added a great deal of stress to the person in charge.
Ennect prides itself on being a user-friendly marketing software solution with a flexible and dependable event registration module with a reliable payment portal for the collection of registrant fees. Many people don’t realize that Ennect’s payment portal is often more cost effective, too.
Getting back to the initial question, of course, we’ll let you use your existing third party payment portal. We felt compelled to give more than a yes or no answer though, since the success of your event (not to mention how high your blood pressure could soar) depends on you having all the information you need to choose the right payment option.
Posted on | June 20, 2013 | No Comments
With the explosion of social media, texting as a second language and the deluge of smart phone apps out there – Is email still a viable workplace communication tool? According to Harvard Business Review – Yes, it is! A 2012 survey of 2,600 workers in the U.S., UK, and South Africa found that people are still in love with their email. The study reveals that on average a user receives about 11,680 emails a year which breakdown as follows:
- 42% are deemed essential and critical to daily operations
- 74% are classified as junk and never seen by the user
- 8% is spam
The study concludes that email with the proper filters is still a solid communication solution which is evolving from its original intent of simple electronic correspondence into a multi-tasking workplace platform used for project management, mass information exchanges, document archiving and much more.
So, how do you make sure your emails end up being among the 42% called essential and critical? Know your audience, send messages that appeal to their specific interests and, make sure your list is up-to-date.
Posted on | May 9, 2013 | No Comments
Your online sweepstakes is ready to roll. It’s well thought out, creatively planned and meticulously crafted. You are excited about the data you will capture and of course announcing who the winners are. But before you hit the send button you should take a few minutes to review “Is Your Contest Illegal? 33 Important Legal Considerations for Contests and Sweepstakes” published by Target Marketing. The article offers guidelines and insight into the compliance and legalese of administering online promotions. You should always be sure that the online marketing software you use is compliant with current industry promotional standards.
Posted on | April 17, 2013 | No Comments
When we created the Ennect online marketing software, we had no idea all of the creative and impressive ways our clients would decide to use these products. We are always excited to see what our clients will come up with next.
One client in particular, The Ventura County Ninety-Nines, a local Southern California area chapter of The Ninety-Nines, Inc., a nonprofit organization of nearly 5,000 women pilots stands out for how they have used Ennect.
The Ninety-Nines have been creatively using Ennect Event for years to register their members for pilot proficiency classes, education seminars and special events. We are also honored that they trust Ennect in creating and hosting their member memorials, tributes and scholarship donation events. This organization is an integral part of their local community and selflessly give back by hosting an annual Girl Scouts in Aviation Day, providing speaker programs for the local aviation community and organizing a host of other aviation-related activities.
Ennect would like to recognize their efforts and encourage people to vote for them in the 2013 annual Lightspeed Aviation Foundation Pilot Choice Awards. As a finalist, The Ventura County Ninety-Nines have a chance at winning a $10,000 grant.
Vote for The Ventura County Ninety-Nines here – www.vote99s.com!
And, if you have an interesting way you’ve used Ennect, share what you have done so others can get ideas they can implement for their own promotions.
Posted on | March 21, 2013 | No Comments
The name of the online survey game is information gathering. The vehicle used to gather that information is the well-written question and the trick to getting respondents to complete surveys is driving directly to the point. Survey creators walk a fine line; they need to gather as much complete and valuable data as possible without scaring off the respondent with miles of questions. Respondents shouldn’t feel as they have to go through something as complex as the U.S. Tax code to answer a simple question on whether or not they enjoyed a recent purchase.
Industry standards demonstrate that an increase in survey questions will result in less time spent thinking about and answering each question and will produce a higher abandonment rate. Ennect online marketing software recommends that a survey be on average about 10-questions. A good 10-question survey should take a respondent no longer than 5 minutes to properly complete.
So here are a few ideas on how to keep respondents interested and from abandoning ship:
- Honesty: Let them know how many questions and approximate completion time
- Simplify: Keep your questions brief and to the point
- Focus: Stay on survey topic and do not include any “curve-ball” questioning
- Don’t Get Greedy: Ask for only what you need and nothing extra
- Incentives: Possibly include an incentive for finishing the survey
Posted on | February 6, 2013 | 2 Comments
If you are like most people, list management ranks right up there with flossing your teeth; you know you should but you never have the time. A recent article published by B2B online might convince you that list management is vital to your success. This article offers up seven simple but effective tips to improve your marketing email lists that could result in rewarding prospects. A marketing email list that is up-to-date, free of inactive contacts, bouncebacks and other speed bumps can improve overall prospect and client communications, enhance a company’s business reputation and best of all – increase lead generation and sales conversions. On top of B2B’s seven tips, utilizing a turnkey online marketing software program like Ennect Mail to manage your marketing email list can automate many of the key processes such as removing opt-outs and corralling bounce backs that are needed to needed to maintain a healthy and productive email roster.
Click here to read more about B2B’s seven simple steps to email list management.
Posted on | December 21, 2012 | No Comments
Exactly how many holiday greetings did you receive this year? Probably more than you can count, since thousands of companies use email to send holiday wishes to their clients and customers. Here’s a more insightful question; how often did you take the time to respond to those holiday greetings?
This year, our parent company sent the following card.
We were very surprised by the number of people who responded to the card. One person wrote, “I always enjoy you holiday greetings! Some of the most meaningful things come from our children’s hearts!” Another person wrote, “Those are great words to live by EVERY DAY. ”
It’s short, sweet and written from the heart. Here are two lessons you can take from this and apply to your own email campaigns:
I asked my children for ten short words that they love. Here is the list of eleven they shared.
Live · Life
Very best wishes for the Holiday Season and the New Year.
Abu and everyone on the Elliance team.
A little artwork from my 10 year old son. Enjoy!
With so many people reading emails on mobile phones and tablets, how do I make sure my blast looks good everywhere?
Posted on | December 6, 2012 | 1 Comment
A recent study shows over 50 percent of people use smart phones and tablets are becoming much more common, as well. Since the user expects an email to look good no matter what the device they use, it’s a waste of your time and effort if you do not take this into consideration. Here are a few tips to make sure your message looks good across all devices.
Keep it Simple
Make the layout in one column with large fonts and use big buttons for links. Also, consider narrowing the width overall. When it comes to copy, use a short and concise writing style. The same advice goes for the HTML code, the best results come from uncomplicated code.
Pay Attention to Images
Remember to write a short description of the picture. Otherwise, the person might not bother to click on the ‘display image’ button. Your email should be built in HTML, not as an image. If it’s all image, the person will simply see a blank screen, which means a greater chance that it will be deleted.
Make Call to Action Obvious
If the call to action button is buried at the bottom, or far to one side, the person might not scroll that far. The screen on a phone and a tablet are much smaller so use the space wisely!
Check out this article that was published on iMedia Connection for more tips on making mobile-friendly emails.
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