The Emarketing Blog

Marketing Software and News to Help You eBrand Your Organization

Email Marketing Reigns Supreme – Long Live the King!

Posted on | January 29, 2015 | No Comments

Email is KingA 2014 marketing survey of over 2,000 digital marketing organizations showed unwavering support for email as a major marketing channel.  In fact, many organizations planned on increasing spending and growing their email marketing programs in 2015.

  • 88% of digital marketing organizations currently use email marketing
  • 68% of marketers believe email is core to their business
  • 58% plan to increase their email marketing budgets
  • 42% of email indirectly impacts business performance
  • 59% have a dedicated email marketing team
  • 49% are sending more than 500,000 emails annually.

With email reigning supreme throughout the online marketing realm it is no wonder that industry leading event management software packages include email as a major supporting feature. Email list management, customizable invitations; detailed behavior reporting and many other robust features are now staples in many turn-key event registration software solutions.

Long Live the King!

Herding Cats With Event Management Software

Posted on | January 21, 2015 | No Comments

Cat HerdEvent management can sometimes be like herding cats. Getting that stampede of attendees into one location and registered into the right program and event  slot  takes true grit, talent and planning.  With so many event add-ons like lunch and dinner selections, tee-shirt sizes and end of day mixer schedules – it can be a major rodeo! Even the most talented and range-tested event manager can use a deputy by their side to make event registration run without a hitch in your giddy-up.  Ennect Event Management Software offers an affordable and very user-friendly desktop solution for getting those cats corralled into your event!

Ennect Event registration software offers the following features:

  • Ability to create or import custom event websites
  • Beginning to end online registration
  • Email invitations
  • Online payment options
  • Detailed and breakout reports
  • Presenter rosters and bios
  • Awesome free and engaged customer support
  • Much more!

Find out more about how Ennect Event Online Marketing software can assist with all of your event management and group email communications.

Improving the Success Rate of Your New Year’s Marketing Resolutions

Posted on | December 22, 2014 | No Comments

new years resolution.Well, it’s that time of year. Time to reflect upon the past year, relish success, ponder missed opportunities and make outrageous New Year’s resolutions that most likely won’t be kept.  According to Statisticbrain.com, 48% of Americans usually make some sort of New Year’s resolution and get this; only 8% are successful in achieving their goals!

Here are last year’s top 10 New Years Resolutions:

  • Lose Weight
  • Getting Organized
  • Spend Less, Save More
  • Enjoy Life to the Fullest
  • Staying Fit and Healthy
  • Learn Something Exciting
  • Quit Smoking
  • Help Others in Their Dreams
  • Fall in Love
  • Spend More Time with Family
  • In order to improve that overall 8% successes rate for the upcoming year, we’ve added our Ennect New Year’s marketing resolutions to the list. Proven to work and hard to break, these resolutions should help bring you marketing success in 2015.

  • Clean Up Email Marketing List
  • Start the New Year with updated email lists. Don’t forget to include all of those new contacts that you’ve accumulated throughout the past year. Comb through your current roster and delete inactive contacts and update incomplete records if possible. Think about using online marketing software to automate many of the key processes needed for keeping a clean email list such as removing opt-outs and corralling bounce backs. A clean and updated email list is really the marketing gift that keeps on giving throughout the year.

  • Create an Online Survey Program That Works
  • A properly crafted and a well-timed client survey can produce valuable feedback on client expectations and industry perceptions that can be used to set marketing navigation for the New Year. Don’t be afraid to ask the tough survey questions, as you might be pleasantly surprised with the answers. Keep the survey simple and possibly offer incentives for completed survey.

  • Improve the Organization of Company Events
  • Look at event metrics such as attendance, lead generation, sales conversions, hands shook and other important ROI. If overall consensus is that the event really “rocked,” then go ahead and add it to your new event calendar. Use an online event registration software software to help simplify and streamline process.

    Happy New Year and good luck with your New Year’s resolutions!

    It’s Not Too Late to use Email Greetings to Spread Joy and Save the World

    Posted on | November 21, 2014 | No Comments

    So the holiday crunch is here.  If you react with panic when you hear the jingle alarm bells because you forgot to send your annual company holiday greeting, don’t worry. You can send an environmentally friendly email greeting with just a click of a mouse. Yes we know, “Not a creature was stirring, not even a mouse,” but with Ennect online marketing tools an exception can be made for this type of mouse. By using Ennect to send warm wishes to your clients and business associates, you’ll save time and reduce waste.

    Here are some facts on holiday waste that might help persuade you to go digital this season:

    • An estimated 2.6 billion holiday cards are sold each year in the United States, enough to fill a football field 10 stories high – Electronic holiday greeting cards are a convenient, no-cost, waste-free alternative. (CA.gov)
    • By sending one less card, we’d save 50,000 cubic yards of paper. (use-less-stuff.com)
    • Increased paper use (for wrapping and cards) means more trees are cut down, more air and water is polluted, and more toxic waste is generated in the manufacturing process. (ucc.org)
    • The United States Environmental Protection Agency recommends sending electronic greeting cards to reduce paper waste. (epa.gov)

    Also, check out this Holiday Recycling Guide from eco-cycle that will turn your holiday greener.

    Eco Holiday Guide.

    Why are you email marketing?

    Posted on | May 30, 2014 | 9 Comments

    Have you had trouble explaining the value of email marketing to a boss or client? Fret no more. Below are the engaging talking points to support  email marketing campaigns.

    91% of consumers check their email daily  (ExactTarget).

    74% of all online adults and is preferred over direct mail by a margin of nearly five to one. (Merkle).

    Email marketing has an ROI of 4,300% (Direct Marketing Association).

    76% of email opens occur in the first two days after an email is sent (Alchemy Worx).

    48% of emails are opened on mobile devices  (Litmus).

    44% of email recipients made at least one purchase last year based on a promotional email. (Convinceandconvert.com)

    33% of email recipients open email based on subject line alone. (Convinceandconvert.com)

    Personalized subject lines are 22.2% more likely to be opened. (Adestra July 2012 Report)

    64% of people say they open an email because of the subject line. (Chadwick Martin Bailey)

    Monday emails had the highest revenue per email. (Experian 2012 Q4 Email Benchmark Report)

    Emails that include social sharing buttons have a 158% higher click-through rate. (GetResponse)

    For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)

     

    Are you answering the 5 Ws with your email marketing?

    Posted on | May 8, 2014 | No Comments

    Every journalism student is taught to write stories that answer the 5 Ws: who, what, where, when and why? These Ws also answer the important questions your email readers have about your product or service.

    Follow our flowchart graphic to create the right emails that get to the right customers at the right time.

     

    The bridges of the Pittsburgh Marathon and other stats and facts

    Posted on | April 29, 2014 | 11 Comments

    We love Pittsburgh. We love events. When the two intermingle, there’s a lot more to love. Below we’ve gathered some interesting facts and stats about this weekend’s Pittsburgh Marathon.

    Runners of the Pittsburgh Marathon will cross five different bridges. In order of the marathon route, they are:

    Birmingham Bridge

    • Opened:  1977
    • Length: 1,662 ft.
    • Crosses: Monongahela River
    • Design:Steel bowstring arch bridge

    Trivia:

    A construction worker who had pinned his leg near the top of the span had to have his leg amputated  by a surgeon, who was hoisted up to the span,  in order to save his life.

     

    16th Street Bridge (David McCullough Bridge)

    • Opened: 1923
    • Length: 1,900 ft.
    • Crosses: Allegheny River
    • Design:Through arch bridge

    Trivia:

    David McCullough is a Pittsburgh native, graduate of Shady Side Academy and two-time winner of the Pulitzer Prize and the National Book Award, McCullough received the Presidential Medal of Freedom in 2006. McCullough has written “The Johnstown Flood,” “1776,” and “John Adams,” among many others.

     

    7th Street Bridge (Andy Warhol Bridge)

    • Opened: 1926
    • Length: 1,061 ft.
    • Crosses: Allegheny River
    • Design:Self-anchored suspension

    Trivia:

    The company that built the 7th Street Bridge (and 6th & 9th) also built, Verrazano-Narrows Bridge, Oakland Bay Bridge and the Macarthur Causeway in Miami.

     

    9th Street Bridge (Rachel Carson Bridge)

    • Opened: 1926
    • Length: 840 ft
    • Crosses: Allegheny River
    • Design:Self-anchored suspension

    Trivia:

    The Three Sisters (6th, 7th and 9th Street bridges) are self-anchored suspension bridges and are significant because they are the only trio of nearly identical bridges — as well as the first self-anchored suspension spans — built in the United States.

    West End Bridge

    • Opened: 1932
    • Length: 1,978.75ft
    • Crosses: Ohio River
    • Design: Bowstring Arch

    Trivia:

    The Riverlife Task Force conducted a competition in the spring of 2006 to design a pedestrian bridge across the Ohio attached to the West End Bridge. The winning design was submitted by Endres Ware in association with OLIN, Ammann & Whitney, Auerbach Glasow, and RWDI; however, there is not yet a budget or timelime for actual construction of the winning design.

     

    Other Marathon Facts:

    • Neighborhoods by mile marker: mile 1, Strip District; mile 4, North Side; mile 7, West End; mile 9, South Side; mile 12, Oakland; mile 14, Shadyside; mile 16, Point Breeze, mile 17, Homewood; mile 19, East Liberty; mile 20, Highland Park; mile 22, Friendship; mile 23, Bloomfield; mile 24 Strip District; mile 26, Downtown
    • Runners will climb 255 vertical feet: Lowest point, Downtown – 730 ft above sea level; Highest point, Point Breeze – 985 ft above sea level
    • Runners will participate from all 50 states and 18 countries

     

     

    5 Quick Tips: Event planning

    Posted on | April 16, 2014 | 1 Comment

    Holding a marketing event is a great way to showcase your product or service to a captive audience who are attending because they are already interested in your wares.

    Follow these 5 Quick Tips to create an event that will get potential customers to convert and clients to become brand evangelists.

    5. Find your audience

    Define your audience and make it easy for them to attend. If your potential attendees/clients are higher education enrollment professionals, hold your event in a college town.

    4. Set your goals

    What do you want your event to accomplish? Are you creating brand awareness or are you in fifth gear delivering the hard sell. Your speakers, slides, giveaways, etc., will be defined based on your perceived outcome. Your budget should not exceed your intended ROI.

    3. Budget your event

    How much will you pay for the venue? Do you need to employ speakers? If you’re speaking, is the event more beneficial than spending your time doing other tings for your company? Will there be food and drink? Will you offer your product at a discount? How much will it cost to get the word out?

    2. Market your event

    Send out a press release, post on your social channels and contact your existing clients. Spread the word anyway you can.

    1. Outline your presentation

    If you are giving a speech, time it. If you are demonstrating your product, test it. If you have a slideshow, go through it twice. You need to be the expert in the room.

    Check out our easy-to-use and comprehensive Ennect Event Management Software. It’s also very affordable.

     

    Uncle Kage explains Furries, Furrydom and Fursuits

    Posted on | April 9, 2014 | 1 Comment

    Since 2006, Anthrocon has been held in Pittsburgh. A yearly event with attendance that is steadily increasing, Anthrocon is the world’s largest Furry convention, which saw over 5,500 attendees in 2013.

    So what’s a “Furry”?

    “One does not ‘become’ a Furry,” said Uncle Kage. “One is born with a fascination with animal characters; it is only later in life that one finds that there is a word for it and an entire fandom devoted to it,” according to Chairman and CEO of Anthrocon, Inc., Samuel Conway (aka Uncle Kage) — a chemist by profession.

    “Furries are dreamers, every one of us. Now, if you ask, ‘What type of people are dreamers?’ the answer is: students, scientists, doctors, firefighters, clerks, cooks, soldiers, congressmen, architects, tailors, electricians, dentists, bus drivers, salesmen, actuaries, journalists, brokers …,” said Conway.

    Conway emphasized that Furries aren’t only people who dress up in costumes. In fact, costumers are only a small portion of Anthrocon attendees.

    “The biggest misconception is that a Furry is ‘someone who dresses as an animal.’ We have people who like costuming, but they make up (by our best estimates) only about 20% of our fandom.

    So how do you spot a furry if they’re not wearing one of the telltale Fursuits? You probably don’t.

    Most Furries are “a plainly-dressed army of writers, artists, animators, cartoonists, puppeteers and just plain fans,” according to Conway.

    However, those who do dress up make a hefty financial and physical commitment.

    “A costume — or “Fursuit” as we like to call them — can cost several thousand dollars. Each one is hand-made and each is a unique work of art. They are also bulky, uncomfortable and dangerously hot – one person described wearing a Fursuit as ‘wearing your sofa.’ At my age, I get overheated wearing my overcoat in the car, so even if I had the money for a basic Fursuit, I would probably have to invest in some technology like a cooling vest or strategically placed fans.”

    Interested in a Fursuit of your own? Check out MadeFurYou.com.

    So what distinguishes a fan of anthropomorphic animals from a fan of any other fantastic story? Conway said it’s the originality of the Furries that makes them stand out.

    “Our members are creators, not consumers. Consider any other fandom out there from ‘My Little Pony’ to ‘Star Trek’ to ‘I Love Lucy’: they all focus on properties that are put out by studios and publishing houses, properties that someone else created for others to adore. Furries create their own fandom. The characters that float around in our heads (and in some cases, cavort down the street ahead of you) come from our own imaginations.”

    Want to join in the action? Conway says it’s a three-step process: “Go into the David L. Lawrence Convention Center, purchase a membership to the convention and have fun. It’s really as simple as that.”

    Anthrocon 2014 will be held from July 3 to July 6 in Pittsburgh’s David L. Lawrence Convention Center.

    Ennect offers eMarketing Software, including event management software, which keeps us interested in all kinds of events, especially events in the Pittsburgh area.

    5 Quick Tips: Email marketing

    Posted on | April 2, 2014 | 1 Comment

    According to McKinsey Global, the average person dedicates 13 hours (28 percent) of their workweek to reading, deleting, sorting and sending emails. What if you could cut some of that time for your customers?

    Follow these 5 Quick Tips to cut the fat from your emails and become the e-marketing diamond in the inbox rough.

    5. Write compelling subject lines

    According to HubSpot, A good subject line should contain no more than 30 to 50 characters. It should also create a sense of urgency and  should give readers some indication of what to expect once they open the email.

    4. Personalize your subject line

    What’s more compelling than connecting with a customer on a personal level? According to a Marketing Sherpa case study, personalized email subject lines returned a 17.36 percent higher than average click through rate.

    3. Keep call to action near top of email

    If your main call-to-action falls below the fold, then as many as 70 percent of recipients won’t see it. Also, any call-to-action should be repeated at least three times throughout the email.

    2. Optimize for mobile

    You’ve heard it before. We’ll tell you again. Return Path points out that 63 percent of U.S. consumers delete emails immediately if they are not optimized for mobile.

    1. Hold the buzzwords

    Nothing says I put no thought into you as a customer like an email littered with business jargon. Steer clear of words and phrases like: hit the ground running, innovative, cutting-edge, leverage, reach out, think outside the box, value-add …

    Read more about Ennect Mail

    Bonus Tip: Try emailing at night. I couldn’t find any studies supporting this theory, but opening emails (even spam at times) at night is something I often do. Wake up, check all my social media channels then desperately search for something new, short and sweet to read before falling back asleep.

     

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