The Emarketing Blog

Marketing Software and News to Help You eBrand Your Organization

American Politics and the State of the Email Marketing Union

Posted on | March 24, 2015 | No Comments

politics and email Technology and the email habits of politicians are once again at the forefront of our country’s political discourse.  First, Democratic presidential front-runner Hillary Clinton is accused of using a private email server in her home to send email marketing and donation campaigns on behalf of The Clinton Foundation while she was on the job as Secretary of State. On the opposite side of both the political and inbox spectrum is self-declared digital-free South Carolina Republican Lindsey Graham. Senator Graham on NBC’s Meet the Press said, “I don’t email. No, you can have every email I’ve ever sent. I’ve never sent one.” Don’t forget about tech-savvy IRS Director Lois Lerner who mysteriously deleted a significant amount of politically sensitive emails from her account just as congress was asking for them. To top it all off, former U.S Vice-President and “Father of the Internet” Al Gore is rumored to be testing the waters for a 2016 presidential run. As the back and forth political banter on how our elected officials misuse technology continues to be fodder for the nightly news shows, email marketers can rest assured that the American citizenry knows how to correctly use email. Here are some reassuring statistics from a recent Pew Research study on who is using email:

  • The most frequent email users are college graduates and those who earn more than $75,000 a year (Pew Research)
  • The least frequent users are high school dropouts and Americans who earn less than $30,000 (Pew Research)
  • 90% of the politicians give the other 10% a bad reputation. (Henry A. Kissinger – This wasn’t part of the study, we just thought it was great wisdom)

So for all of the small, medium and large-sized organizations out there across the fruited plains that use online marketing software for their email marketing campaigns and communications – The state of the email marketing union is strong!

Big League Success in Event Registration for Little League Non-Profits

Posted on | March 18, 2015 | No Comments

Event Registration Software For Marathon Events It’s impressive how multi-leveled non-profit organizations that cross international boundaries to reach millions successfully manage their missions especially with event registration. Think about it, these organizations need to be constantly in-sync from top-to-bottom with their marketing techniques, event registration practices and mass email communications, a big league feat for any non-profit organization. Speaking of the big leagues, check out these interesting stats on one really successful non-profit with a multi-leveled organizational structure – Little League Baseball.

  • There are more than 300 Little League baseball games played from June to mid-August every year. (littleleague.org)
  • There are over 2.5 million baseball players in Little League worldwide. (littleleague.org)
  • The Little League World Series is held every August in Williamsport, Pennsylvania and in 2014 had an attendance of 412,653. (PennLive)

Event registration of 2.5 million children is amazing by the way.

Little League Baseball is a four-tiered organization

Level One – The Local Little League
There are now more than 6,500 Little League programs in nearly 90 countries around the world.

Level Two – The District
A district is made up of about 10 to 20 leagues.

Level Three – The Region
In the United States there are Little League Directors located in 5 Regions:

  • Warner Robins, Georgia
  • San Bernardino, California
  • Indianapolis, Indiana
  • Bristol, Connecticut
  • Waco, Texas

There are also 4 International Regions:

  • Puerto Rico
  • Canada
  • Japan
  • Poland

Level Four – The International HQ
Little League Baseball Headquarters are led by a President and a CEO.

Learn more about Little League baseball by visiting littleleague.org and to learn more about event registration software and online marketing applications for your business at ennect.com.

Get Hooked on Event Management Software for Outdoor Activities this Spring

Posted on | March 12, 2015 | No Comments

Event Registration Software For Marathon Events Winter has finally receded and thoughts now turn to warmer days and outdoor events. Now is the time of year when many groups organize clean-up events to tidy up local playgrounds, fishing streams, bike trails and parks from the mess that winter has left behind. Rallying volunteers for a weekend clean up event may take some hard convincing and that’s why event registration should be the easy part. An efficient way for event planners to register volunteers for outdoor activities is with an easy-to-use online event registration application like Ennect.

Case in point, opening day of the 2015 trout fishing season for several states is next month. In preparation, outdoor clubs and conservation groups can easily manage a lake, trail or stream clean up with Ennect online event registration software. Event planners can simply create a custom website landing page and direct members to visit the event page to register. If the event is an all-day affair, organizers can offer multiple time slots on the event website to accommodate volunteer preferences. Event planners can easily track and access detailed reporting on volunteer requests for hip-waders, gloves, tools and the all-important event tee-shirt through event management software add-on modules. Online event management software is also a great green alternative for organizations who are stewards of the environment looking for a complete online paperless solution for event registration.

Here are a some dates for the 2015 trout openers nationwide – Get your event organized!

  • Pennsylvania Trout Opening Day – Saturday, April 18
  • Illinois Trout Opening Day – Saturday, April 4
  • New Jersey Trout Opening Day – Saturday, April 4
  • New York Trout Opening Day – Saturday, April 1
  • Missouri Trout Opening Day – Saturday, April 1
  • Connecticut Trout Opening Day – Saturday, April 11

Happy Fishing!

Event Registration Software With the Stamina of a Marathon Runner

Posted on | March 3, 2015 | No Comments

Event Registration Software For Marathon Events We think event planners would make great marathon runners or at least great marathon event managers. Here’s why, the event registration process is a lot like a long race from start to finish. Comparable to the pace of a marathon, the registration process begins quickly with an opening flurry of early bird discount activity and then transitions into a long steady stream of heavy registration until a final sprint to the end where walk-up registrants crowd the finish line.

Event planners also have to hurdle additional obstacles especially when managing a marathon event with over 30,000 participants! Logistically trying to keep track of runner bib numbers, tee-shirt sizes, sponsor tables, food and beverage choices and pre-race and post-marathon festivities is no easy jog. An event manager needs an event registration software that has the stamina to go the full distance – whether that is 26.2 or 13.1 miles.

Here is a listing of some upcoming major U.S. marathons:

  • Los Angeles Marathon – March 15, 2015
  • Pittsburgh Marathon – May 3, 2015
  • Chicago Marathon – October 11, 2015
  • New York Marathon – November 1, 2015

For a full list of USA Marathons visit here and learn how Ennect Online Marketing Software supports health and fitness with this True Ennect Event Software Success Story…

Attendance at Evolution Fitness Conference Leaps Sky High, Thanks to Ennect Event. When you are organizing an event in Los Angeles, with the hottest names in the fitness industry, it’s pretty obvious that demand from attendees will be strong. Read the rest of the case study.

Don’t Be Afraid of Oncoming Traffic!

Posted on | February 24, 2015 | No Comments

Online Survey for Event Feedback Let’s say you have this big important event happening in the next few months and you’ve meticulously planned the details, booked the venue and are using online marketing software to manage the event registration. So now what? Well, you need oncoming web traffic to fill up your event! No, not the nasty New York City or Los Angeles type of traffic jam but a smooth high-speed stream of visitor traffic that converts visits into event registrations on your event website.

Here are a few ideas that could help ramp up awareness and increase traffic to your event website:

  • Create and send customized email invitations using online event management software. Be sure to send reminders to those recipients that have not opened or responded to your original email.
  • Share your event website URL using social media on Monday, Wednesday and Thursday at 9am, 12pm, 3pm or 6pm (EST). A study by Quicksprout concluded this time frame will likely increase social votes.
  • Use event registration software that has an online payment portal and also try to offer incentive event pricing such as early bird discounts.

For more ideas on how to increase traffic to your event, tradeshow or conference website visit Ennect.com.

Here is a True Ennect Event Software Success Story…
“Ennect is a great solution for a small business in the confusing big world of social media and online registration.” “The Ennect product is not only tons more affordable, but it makes your company looks super professional, not to mention it also saves trees!” – Educational Programming Director. Read more!

Are Event Managers Getting lazy?

Posted on | February 19, 2015 | No Comments

Event ManagementWith spring right around the corner, event planners are waking up from their winter holiday hibernation and settling into go-mode for the upcoming event season. Recently though, it seems that event managers are slumbering a bit longer before tackling full slates of corporate events, training seminars, tradeshows and higher education recruiting events. Are event managers getting lazy? Or, have they found the key to event management bliss in an uber efficient and time saving online event registration software? We like to think it’s the event software.

For years, event planning started sooner than later as sending paper event invitations via snail-mail took approximately 2 to 7 days to reach a destination and waiting for registration forms to return took another week. Today, the need to get that extra early start on event management is not as important as it once was because holistic online event management software with email invitations saves time and simplifies the event registration process leaving additional time for other marketing functions.

Event planners should look for these key features in online event software:

  • Complete Online Registration
  • DIY Custom Event Websites and Landing Pages
  • Email Invitations
  • Automated Confirmations to Registrants
  • Online Payments Portals
  • Detailed Reporting
  • Customizable Templates for Branded Badges
  • And more…

Here is a True Ennect Event Success Story…
Ennect simplifies year-over-year set up for organizations. A previous year’s online registration site, can easily be copied over to make necessary tweaks, and reused. That includes being able to reuse artwork, content, sponsor information, and registration forms. Read the rest of this success story here.

Online Survey Software Uncovers the Truth

Posted on | February 11, 2015 | No Comments

Online Survey for Event FeedbackGalileo wrote long ago that, “All truths are easy to understand once they are discovered; the point is to discover them.”  Thank goodness in this day and age we have the Internet and online marketing software to help us quickly discover the truth.  Want to better understand the needs of your clients or acquire informative post-event feedback? A well-crafted online survey will get you those candid responses and bring the truth to light!  We’ve found that post-event surveys work really well for mining valuable comments and suggestions that can be used to hone future events, conferences and trade shows.  Most industry leading online marketing solutions provide users of online event registration and management software with some level of companion survey ability to gather event feedback.

Additional ideas for Ennect online survey software:

  • Gaging customer satisfaction
  • Website customer experience ratings
  • Human resources employee questionnaires
  • Market research data
  • Higher education course review

So, how long should an online survey be?  We’re glad you asked, check this out!

Email Marketing Reigns Supreme – Long Live the King!

Posted on | January 29, 2015 | No Comments

Email is KingA 2014 marketing survey of over 2,000 digital marketing organizations showed unwavering support for email as a major marketing channel.  In fact, many organizations planned on increasing spending and growing their email marketing programs in 2015.

  • 88% of digital marketing organizations currently use email marketing
  • 68% of marketers believe email is core to their business
  • 58% plan to increase their email marketing budgets
  • 42% of email indirectly impacts business performance
  • 59% have a dedicated email marketing team
  • 49% are sending more than 500,000 emails annually.

With email reigning supreme throughout the online marketing realm it is no wonder that industry leading event management software packages include email as a major supporting feature. Email list management, customizable invitations; detailed behavior reporting and many other robust features are now staples in many turn-key event registration software solutions.

Long Live the King!

Herding Cats With Event Management Software

Posted on | January 21, 2015 | No Comments

Cat HerdEvent management can sometimes be like herding cats. Getting that stampede of attendees into one location and registered into the right program and event  slot  takes true grit, talent and planning.  With so many event add-ons like lunch and dinner selections, tee-shirt sizes and end of day mixer schedules – it can be a major rodeo! Even the most talented and range-tested event manager can use a deputy by their side to make event registration run without a hitch in your giddy-up.  Ennect Event Management Software offers an affordable and very user-friendly desktop solution for getting those cats corralled into your event!

Ennect Event registration software offers the following features:

  • Ability to create or import custom event websites
  • Beginning to end online registration
  • Email invitations
  • Online payment options
  • Detailed and breakout reports
  • Presenter rosters and bios
  • Awesome free and engaged customer support
  • Much more!

Find out more about how Ennect Event Online Marketing software can assist with all of your event management and group email communications.

Improving the Success Rate of Your New Year’s Marketing Resolutions

Posted on | December 22, 2014 | No Comments

new years resolution.Well, it’s that time of year. Time to reflect upon the past year, relish success, ponder missed opportunities and make outrageous New Year’s resolutions that most likely won’t be kept.  According to Statisticbrain.com, 48% of Americans usually make some sort of New Year’s resolution and get this; only 8% are successful in achieving their goals!

Here are last year’s top 10 New Years Resolutions:

  • Lose Weight
  • Getting Organized
  • Spend Less, Save More
  • Enjoy Life to the Fullest
  • Staying Fit and Healthy
  • Learn Something Exciting
  • Quit Smoking
  • Help Others in Their Dreams
  • Fall in Love
  • Spend More Time with Family
  • In order to improve that overall 8% successes rate for the upcoming year, we’ve added our Ennect New Year’s marketing resolutions to the list. Proven to work and hard to break, these resolutions should help bring you marketing success in 2015.

  • Clean Up Email Marketing List
  • Start the New Year with updated email lists. Don’t forget to include all of those new contacts that you’ve accumulated throughout the past year. Comb through your current roster and delete inactive contacts and update incomplete records if possible. Think about using online marketing software to automate many of the key processes needed for keeping a clean email list such as removing opt-outs and corralling bounce backs. A clean and updated email list is really the marketing gift that keeps on giving throughout the year.

  • Create an Online Survey Program That Works
  • A properly crafted and a well-timed client survey can produce valuable feedback on client expectations and industry perceptions that can be used to set marketing navigation for the New Year. Don’t be afraid to ask the tough survey questions, as you might be pleasantly surprised with the answers. Keep the survey simple and possibly offer incentives for completed survey.

  • Improve the Organization of Company Events
  • Look at event metrics such as attendance, lead generation, sales conversions, hands shook and other important ROI. If overall consensus is that the event really “rocked,” then go ahead and add it to your new event calendar. Use an online event registration software software to help simplify and streamline process.

    Happy New Year and good luck with your New Year’s resolutions!

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