The Emarketing Blog

Marketing Software and News to Help You eBrand Your Organization

Don’t Be Afraid of Oncoming Traffic!

Posted on | February 24, 2015 | No Comments

Online Survey for Event Feedback Let’s say you have this big important event happening in the next few months and you’ve meticulously planned the details, booked the venue and are using online marketing software to manage the event registration. So now what? Well, you need oncoming web traffic to fill up your event! No, not the nasty New York City or Los Angeles type of traffic jam but a smooth high-speed stream of visitor traffic that converts visits into event registrations on your event website.

Here are a few ideas that could help ramp up awareness and increase traffic to your event website:

  • Create and send customized email invitations using online event management software. Be sure to send reminders to those recipients that have not opened or responded to your original email.
  • Share your event website URL using social media on Monday, Wednesday and Thursday at 9am, 12pm, 3pm or 6pm (EST). A study by Quicksprout concluded this time frame will likely increase social votes.
  • Use event registration software that has an online payment portal and also try to offer incentive event pricing such as early bird discounts.

For more ideas on how to increase traffic to your event, tradeshow or conference website visit Ennect.com.

Here is a True Ennect Event Software Success Story…
“Ennect is a great solution for a small business in the confusing big world of social media and online registration.” “The Ennect product is not only tons more affordable, but it makes your company looks super professional, not to mention it also saves trees!” – Educational Programming Director. Read more!

Are Event Managers Getting lazy?

Posted on | February 19, 2015 | No Comments

Event ManagementWith spring right around the corner, event planners are waking up from their winter holiday hibernation and settling into go-mode for the upcoming event season. Recently though, it seems that event managers are slumbering a bit longer before tackling full slates of corporate events, training seminars, tradeshows and higher education recruiting events. Are event managers getting lazy? Or, have they found the key to event management bliss in an uber efficient and time saving online event registration software? We like to think it’s the event software.

For years, event planning started sooner than later as sending paper event invitations via snail-mail took approximately 2 to 7 days to reach a destination and waiting for registration forms to return took another week. Today, the need to get that extra early start on event management is not as important as it once was because holistic online event management software with email invitations saves time and simplifies the event registration process leaving additional time for other marketing functions.

Event planners should look for these key features in online event software:

  • Complete Online Registration
  • DIY Custom Event Websites and Landing Pages
  • Email Invitations
  • Automated Confirmations to Registrants
  • Online Payments Portals
  • Detailed Reporting
  • Customizable Templates for Branded Badges
  • And more…

Here is a True Ennect Event Success Story…
Ennect simplifies year-over-year set up for organizations. A previous year’s online registration site, can easily be copied over to make necessary tweaks, and reused. That includes being able to reuse artwork, content, sponsor information, and registration forms. Read the rest of this success story here.

Online Survey Software Uncovers the Truth

Posted on | February 11, 2015 | No Comments

Online Survey for Event FeedbackGalileo wrote long ago that, “All truths are easy to understand once they are discovered; the point is to discover them.”  Thank goodness in this day and age we have the Internet and online marketing software to help us quickly discover the truth.  Want to better understand the needs of your clients or acquire informative post-event feedback? A well-crafted online survey will get you those candid responses and bring the truth to light!  We’ve found that post-event surveys work really well for mining valuable comments and suggestions that can be used to hone future events, conferences and trade shows.  Most industry leading online marketing solutions provide users of online event registration and management software with some level of companion survey ability to gather event feedback.

Additional ideas for Ennect online survey software:

  • Gaging customer satisfaction
  • Website customer experience ratings
  • Human resources employee questionnaires
  • Market research data
  • Higher education course review

So, how long should an online survey be?  We’re glad you asked, check this out!

Email Marketing Reigns Supreme – Long Live the King!

Posted on | January 29, 2015 | No Comments

Email is KingA 2014 marketing survey of over 2,000 digital marketing organizations showed unwavering support for email as a major marketing channel.  In fact, many organizations planned on increasing spending and growing their email marketing programs in 2015.

  • 88% of digital marketing organizations currently use email marketing
  • 68% of marketers believe email is core to their business
  • 58% plan to increase their email marketing budgets
  • 42% of email indirectly impacts business performance
  • 59% have a dedicated email marketing team
  • 49% are sending more than 500,000 emails annually.

With email reigning supreme throughout the online marketing realm it is no wonder that industry leading event management software packages include email as a major supporting feature. Email list management, customizable invitations; detailed behavior reporting and many other robust features are now staples in many turn-key event registration software solutions.

Long Live the King!

Herding Cats With Event Management Software

Posted on | January 21, 2015 | No Comments

Cat HerdEvent management can sometimes be like herding cats. Getting that stampede of attendees into one location and registered into the right program and event  slot  takes true grit, talent and planning.  With so many event add-ons like lunch and dinner selections, tee-shirt sizes and end of day mixer schedules – it can be a major rodeo! Even the most talented and range-tested event manager can use a deputy by their side to make event registration run without a hitch in your giddy-up.  Ennect Event Management Software offers an affordable and very user-friendly desktop solution for getting those cats corralled into your event!

Ennect Event registration software offers the following features:

  • Ability to create or import custom event websites
  • Beginning to end online registration
  • Email invitations
  • Online payment options
  • Detailed and breakout reports
  • Presenter rosters and bios
  • Awesome free and engaged customer support
  • Much more!

Find out more about how Ennect Event Online Marketing software can assist with all of your event management and group email communications.

Improving the Success Rate of Your New Year’s Marketing Resolutions

Posted on | December 22, 2014 | No Comments

new years resolution.Well, it’s that time of year. Time to reflect upon the past year, relish success, ponder missed opportunities and make outrageous New Year’s resolutions that most likely won’t be kept.  According to Statisticbrain.com, 48% of Americans usually make some sort of New Year’s resolution and get this; only 8% are successful in achieving their goals!

Here are last year’s top 10 New Years Resolutions:

  • Lose Weight
  • Getting Organized
  • Spend Less, Save More
  • Enjoy Life to the Fullest
  • Staying Fit and Healthy
  • Learn Something Exciting
  • Quit Smoking
  • Help Others in Their Dreams
  • Fall in Love
  • Spend More Time with Family
  • In order to improve that overall 8% successes rate for the upcoming year, we’ve added our Ennect New Year’s marketing resolutions to the list. Proven to work and hard to break, these resolutions should help bring you marketing success in 2015.

  • Clean Up Email Marketing List
  • Start the New Year with updated email lists. Don’t forget to include all of those new contacts that you’ve accumulated throughout the past year. Comb through your current roster and delete inactive contacts and update incomplete records if possible. Think about using online marketing software to automate many of the key processes needed for keeping a clean email list such as removing opt-outs and corralling bounce backs. A clean and updated email list is really the marketing gift that keeps on giving throughout the year.

  • Create an Online Survey Program That Works
  • A properly crafted and a well-timed client survey can produce valuable feedback on client expectations and industry perceptions that can be used to set marketing navigation for the New Year. Don’t be afraid to ask the tough survey questions, as you might be pleasantly surprised with the answers. Keep the survey simple and possibly offer incentives for completed survey.

  • Improve the Organization of Company Events
  • Look at event metrics such as attendance, lead generation, sales conversions, hands shook and other important ROI. If overall consensus is that the event really “rocked,” then go ahead and add it to your new event calendar. Use an online event registration software software to help simplify and streamline process.

    Happy New Year and good luck with your New Year’s resolutions!

    It’s Not Too Late to use Email Greetings to Spread Joy and Save the World

    Posted on | November 21, 2014 | No Comments

    So the holiday crunch is here.  If you react with panic when you hear the jingle alarm bells because you forgot to send your annual company holiday greeting, don’t worry. You can send an environmentally friendly email greeting with just a click of a mouse. Yes we know, “Not a creature was stirring, not even a mouse,” but with Ennect online marketing tools an exception can be made for this type of mouse. By using Ennect to send warm wishes to your clients and business associates, you’ll save time and reduce waste.

    Here are some facts on holiday waste that might help persuade you to go digital this season:

    • An estimated 2.6 billion holiday cards are sold each year in the United States, enough to fill a football field 10 stories high – Electronic holiday greeting cards are a convenient, no-cost, waste-free alternative. (CA.gov)
    • By sending one less card, we’d save 50,000 cubic yards of paper. (use-less-stuff.com)
    • Increased paper use (for wrapping and cards) means more trees are cut down, more air and water is polluted, and more toxic waste is generated in the manufacturing process. (ucc.org)
    • The United States Environmental Protection Agency recommends sending electronic greeting cards to reduce paper waste. (epa.gov)

    Also, check out this Holiday Recycling Guide from eco-cycle that will turn your holiday greener.

    Eco Holiday Guide.

    Why are you email marketing?

    Posted on | May 30, 2014 | 10 Comments

    Have you had trouble explaining the value of email marketing to a boss or client? Fret no more. Below are the engaging talking points to support  email marketing campaigns.

    91% of consumers check their email daily  (ExactTarget).

    74% of all online adults and is preferred over direct mail by a margin of nearly five to one. (Merkle).

    Email marketing has an ROI of 4,300% (Direct Marketing Association).

    76% of email opens occur in the first two days after an email is sent (Alchemy Worx).

    48% of emails are opened on mobile devices  (Litmus).

    44% of email recipients made at least one purchase last year based on a promotional email. (Convinceandconvert.com)

    33% of email recipients open email based on subject line alone. (Convinceandconvert.com)

    Personalized subject lines are 22.2% more likely to be opened. (Adestra July 2012 Report)

    64% of people say they open an email because of the subject line. (Chadwick Martin Bailey)

    Monday emails had the highest revenue per email. (Experian 2012 Q4 Email Benchmark Report)

    Emails that include social sharing buttons have a 158% higher click-through rate. (GetResponse)

    For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)

     

    Are you answering the 5 Ws with your email marketing?

    Posted on | May 8, 2014 | 1 Comment

    Every journalism student is taught to write stories that answer the 5 Ws: who, what, where, when and why? These Ws also answer the important questions your email readers have about your product or service.

    Follow our flowchart graphic to create the right emails that get to the right customers at the right time.

     

    The bridges of the Pittsburgh Marathon and other stats and facts

    Posted on | April 29, 2014 | 14 Comments

    We love Pittsburgh. We love events. When the two intermingle, there’s a lot more to love. Below we’ve gathered some interesting facts and stats about this weekend’s Pittsburgh Marathon.

    Runners of the Pittsburgh Marathon will cross five different bridges. In order of the marathon route, they are:

    Birmingham Bridge

    • Opened:  1977
    • Length: 1,662 ft.
    • Crosses: Monongahela River
    • Design:Steel bowstring arch bridge

    Trivia:

    A construction worker who had pinned his leg near the top of the span had to have his leg amputated  by a surgeon, who was hoisted up to the span,  in order to save his life.

     

    16th Street Bridge (David McCullough Bridge)

    • Opened: 1923
    • Length: 1,900 ft.
    • Crosses: Allegheny River
    • Design:Through arch bridge

    Trivia:

    David McCullough is a Pittsburgh native, graduate of Shady Side Academy and two-time winner of the Pulitzer Prize and the National Book Award, McCullough received the Presidential Medal of Freedom in 2006. McCullough has written “The Johnstown Flood,” “1776,” and “John Adams,” among many others.

     

    7th Street Bridge (Andy Warhol Bridge)

    • Opened: 1926
    • Length: 1,061 ft.
    • Crosses: Allegheny River
    • Design:Self-anchored suspension

    Trivia:

    The company that built the 7th Street Bridge (and 6th & 9th) also built, Verrazano-Narrows Bridge, Oakland Bay Bridge and the Macarthur Causeway in Miami.

     

    9th Street Bridge (Rachel Carson Bridge)

    • Opened: 1926
    • Length: 840 ft
    • Crosses: Allegheny River
    • Design:Self-anchored suspension

    Trivia:

    The Three Sisters (6th, 7th and 9th Street bridges) are self-anchored suspension bridges and are significant because they are the only trio of nearly identical bridges — as well as the first self-anchored suspension spans — built in the United States.

    West End Bridge

    • Opened: 1932
    • Length: 1,978.75ft
    • Crosses: Ohio River
    • Design: Bowstring Arch

    Trivia:

    The Riverlife Task Force conducted a competition in the spring of 2006 to design a pedestrian bridge across the Ohio attached to the West End Bridge. The winning design was submitted by Endres Ware in association with OLIN, Ammann & Whitney, Auerbach Glasow, and RWDI; however, there is not yet a budget or timelime for actual construction of the winning design.

     

    Other Marathon Facts:

    • Neighborhoods by mile marker: mile 1, Strip District; mile 4, North Side; mile 7, West End; mile 9, South Side; mile 12, Oakland; mile 14, Shadyside; mile 16, Point Breeze, mile 17, Homewood; mile 19, East Liberty; mile 20, Highland Park; mile 22, Friendship; mile 23, Bloomfield; mile 24 Strip District; mile 26, Downtown
    • Runners will climb 255 vertical feet: Lowest point, Downtown – 730 ft above sea level; Highest point, Point Breeze – 985 ft above sea level
    • Runners will participate from all 50 states and 18 countries

     

     

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